Entrepreneurship & Innovation
ENTR 6230: Platform Innovation
Lecture - 3 credits
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- Provides a business perspective on how to design and optimize platform-based business models for growth, value creation, and innovation and a practical analytical toolkit of theories, concepts, and frameworks.
- Uses case studies from various industries.
- Many of today’s growth enterprises and startups are organized as platforms.
- Platforms facilitate other actors and support interactions among a wider “ecosystem” of users, services, suppliers, etc., and they have potential for massive growth and value creation.
- High returns to successful platform business models lead companies to learn to act like platforms.
- Technology trends toward digitization, big data, automation, etc., accelerate these trends.
- Aimed at people looking to work within existing companies or those interested in starting or growing new platforms.
Provides a business perspective on how to design and optimize platform-based business models for growth, value creation, and innovation and a practical analytical toolkit of theories, concepts, and frameworks. Show more.