International Business
INTB 2501: Competing to Win in Emerging Markets
Lecture - 4 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Presents an introduction to emerging markets, focusing on the BRIC countries of Brazil, Russia, India, and China.
- Takes the perspective of U.
- S. companies and what they must do to be successful in emerging markets.
- Discusses the differences between doing business in an emerging vs. a domestic market, the opportunities and potential of an emerging market, and the risks of operating in such a market.
- Then looks at the world from the perspective of emerging markets and discusses steps that their governments, companies, and entrepreneurs must take to succeed in the world economy.
- Analyzes what emerging markets must do to raise wages and incomes, accelerate wealth creation, and reduce poverty.
Presents an introduction to emerging markets, focusing on the BRIC countries of Brazil, Russia, India, and China. Show more.