Marketing
MKTG 6295: Customer Performance Modeling
Lecture - 3 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Addresses the question of how you know if and when your company’s marketing initiatives are impacting customers and creating profit.
- Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials.
- Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated.
- Also covers strategy and tactics that can be developed and communicated, with accountability in mind.
Addresses the question of how you know if and when your company’s marketing initiatives are impacting customers and creating profit. Show more.